We’re two-thirds of the way through a week of vacation at the Bahama Beach Club in Treasure Cay in the Abacos Islands. We’ve had a relaxing week with minimal distraction, changeable weather and a lot of beach time.
This hasn’t been a media-free experience: our condo has wi-fi service and a couple of flat-screens [...]

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

The single content brand that I’ve had the longest relationship in my life is The New York Times.
Even though I grew up in New England, a highlight of the week was when my dad went and got the Sunday papers — the Boston Globe, the Providence Journal and The New York Times.
Five decades later, the [...]

A happy life is filled with frequent and substantial conversations with others, according to a psychology study reported in Science Daily this morning.
Greater well-being was related to spending less time alone and more
time talking to others: The happiest participants spent 25% less time
alone and 70% more time talking than the unhappiest participants. In
addition to the [...]

Traditionally, the most valued content was original.
This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and [...]

Over the past five years, while people have debated the future of print media, retailers have developed an approach to direct marketing that balances multiple distribution channels, including web marketing, e-mail marketing and, of course, print media in the form of catalogs.
The decision-making is fact based: How much does it cost to acquire a [...]

This has been a challenging time to be in a job. The industry doesn’t really matter, although the industries that I’m close to — housing, multi-family, media, marketing and publishing — have experienced challenges on an order of magnitude that none of us could ever imagine. But for everyone, the work of going to work, [...]